After undergoing a rebrand, Edun required a website that not only showcased a comprehensive breakdown of their products but also featured a store locator to assist visitors in finding where they could purchase these products. The previous website presented numerous design challenges that did not align with the brand identity cohesively, and it notably lacked essential product education components.
The goal was to use Edun’s new brand to build an elegant online presence. I aimed to create a website and style guide that perfectly matched the premium quality of their cannabis products. The objective was to ensure a consistent and visually pleasing representation across all aspects of the brand’s digital presence.
I took the newly established brand for Edun and crafted a website along with a comprehensive style guide. This approach ensured that both the website and the accompanying guide aligned seamlessly with the premium cannabis products they offer, maintaining a cohesive and upscale visual identity for Edun.
© 2024 Russ Ault. All rights reserved.